AWeber Split Testing

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ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store the way you want to.

In writing, this may sound simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletters aren’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Split Testing

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service based in HTML templates. As a platform uses automation to create a simple campaign. After the email is sent to subscribers, you can view the data through their statistics.

AWeber Split Testing

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh appearance. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For those running a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feeds.

If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still work without them.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Also, points for incorporating a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in emails themselves. Imagine live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option for future emails.

It’s possible to find information such as CTA in the event that you change an element of the design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction in how the tests could go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened, pages visited, link clicks, and so on.

To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.

The solution they can use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Split Testing

If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the details, it’s also feasible to upload them instead. It speeds up the process , so that you don’t experience the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Split Testing

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to essential vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you sufficient information to answer that.

When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you will create.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) AWeber Split Testing

What is Aweber?

The Aweber platform for email marketing is designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to facilitate the integration.

Does Aweber have customer support?

They can. The customer service of Aweber is available during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using the form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.

How do campaigns function in Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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