AWeber + Squarespace

aweber-review

ECommerce and Email Marketing go in tandem. If you own an online store, you have the power to market the store the way you want to.

On paper, it might appear easy, but it isn’t. You engage with customers and go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.

These days, even the static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber, how email marketing works, and what you can do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber + Squarespace

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. Being an online platform uses automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.

AWeber + Squarespace

> > Click Here to Sign up AWeber Today < <

Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.

RSS feed to Email Templates

If you run a blog, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.

There’s a catch, though. Not all email templates work with an RSS feeds.

When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without the templates.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.

You can design the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating on a landing page the email marketing system at least.

girl-typing

> > Click Here to Sign up AWeber Today < <

AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and can be used to determine the best option to send out future newsletters.

There is a possibility of locating details such as CTA when you alter one particular aspect in the layout. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The solution they can use at least is sending emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

iced-coffee-and-laptop

> > Click Here to Sign up AWeber Today < <

Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect will be useful for future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber + Squarespace

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so you won’t feel the stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer service stands out from the rest. If you’re calling or live chat, or email, you can get their input. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber + Squarespace

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

person-using-laptop

> > Click Here to Sign up AWeber Today < <

Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign in action and the source of these data. In one way or another the additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to vital features.

The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you will create.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

man-typing

> > Click Here to Sign up AWeber Today < <

Most Frequently asked questions (FAQs) AWeber + Squarespace

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to make the integration smooth.

Does Aweber offer support for customers?

They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you’re able to manually input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

AWeber Squarespace

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store however you would like to.

It might sound simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber the way it works with email marketing, and what you should do.

aweber-logo

Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Squarespace

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you can view the information through their stats.

AWeber Squarespace

> > Click Here to Sign up AWeber Today < <

Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to give a modern style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.

There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.

If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.

You can design the heading the font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including a landing page for in an email-marketing platform at least.

girl-typing

> > Click Here to Sign up AWeber Today < <

AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in an email. Think live survey results, sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is used as the one for any future email campaigns.

There is a possibility of locating information like CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, and so on.

To separate the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

iced-coffee-and-laptop

> > Click Here to Sign up AWeber Today < <

Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect here can be used in future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Squarespace

When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build an unlimited list of 10 contacts with a form. While you can manually input the data, it is also possible to import them instead. It speeds up the process , so you won’t feel the stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Squarespace

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users know what they can incorporate into their campaigns.

person-using-laptop

> > Click Here to Sign up AWeber Today < <

Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone or email.

Free Plan

In the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to vital features.

The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you create.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

man-typing

> > Click Here to Sign up AWeber Today < <

Frequently asked questions (FAQs) AWeber Squarespace

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or veteran you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or code to make the integration smooth.

Does Aweber provide support for customers?

They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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