ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store however you would like to.
In writing, this may seem easy, but it isn’t. You engage with customers, go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber State
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product built in HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with an RSS feed.
So when you choose the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Bonus points for having a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it will be used as the one for future email campaigns.
It’s possible to find information like CTA when you alter an element in the layout. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect will be useful in future campaigns. Depending on what they do you could utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber State
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process so you don’t have to stress. They accept these file types when importing:
You have the option of choosing a pre-generated subject line , or making your own. If you create one, you must wait for confirmation by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber State
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or via email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you send an email. Features like A/B testing may not be usable, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they came from. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to invest in. The best part, the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you will create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber State
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts with an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.