ECommerce and Email Marketing go in tandem. If you own the online business, you have the option of marketing the store however you would like to.
In writing, this may sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Status Page
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service built on HTML templates. Since it is an online platform uses automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and can be used as the one for future email campaigns.
It is attainable to discover information like CTA when you change a particular part or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Status Page
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. While you can manually input the details, it’s also possible to import them instead. This speeds the process and you don’t have to stress. They accept these file types when importing:
You have the option of choosing a pre-generated subject line , or making your own. If you create one, you must wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Status Page
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. One way or another these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Status Page
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.