ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the option of marketing the store the way you want to.
In writing, this could appear simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Stop Emails Going To Promotions
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Being an online platform uses automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
When you select a template, be certain to select one that can also work with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Think live survey results and scores from sports games, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be used to determine the best option for any future newsletters.
There is a possibility of locating information like CTA when you change a particular part in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect will be useful for future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Stop Emails Going To Promotions
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. Although you can manually enter the information, it’s possible to import them. It will speed up the process so you don’t have to stress. It will accept these types of files for import:
You can choose between making use of a pre-generated subject line , or creating your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Stop Emails Going To Promotions
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be available, however, you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and where they came from. In one way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you will create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Stop Emails Going To Promotions
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is accessible during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts with the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.