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aweber-review

ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the option of marketing the store in the way you wish to.

In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.

These days, even the static newsletters aren’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Subscribe Delay Popup

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any service or product based on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the details through their statistics.

AWeber Subscribe Delay Popup

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated style. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

For bloggers who have blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.

There’s a caveat, however. Not all email templates work with an RSS feed.

When you select a template, be sure to find one that can also work with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.

You can create the heading, font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and is used to determine the best option for any future email campaigns.

It is attainable to discover data like CTA when you alter an element in the layout. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To divide the data, you have to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.

The method they use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Subscribe Delay Popup

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the data, it is also easy to transfer them. This speeds up the process , so you don’t have to anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Subscribe Delay Popup

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. One way or another the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you get access to vital features.

The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan in the absence of funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you’ll create.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) AWeber Subscribe Delay Popup

What is Aweber?

An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to ensure seamless integration.

Does Aweber have support for customers?

They do. Customer support on Aweber is available during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through a form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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