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aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you’re given the ability to promote your store however you would like to.

It could appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletters aren’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber the way the email marketing process works, as well as what you need to do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Subscribe Form In Header

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based on HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the data through their statistics.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. If you are able to code your own template also works.

RSS to Email Templates

If you run blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a caveat, however. Not all email templates are compatible with RSS feeds.

If you decide to use a template, be sure you choose one that can also work with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading the font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within an email. Consider live results from surveys and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it will be used as the one for future emails.

It is attainable to discover information like CTA when you change a particular part or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There is no limit in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you’ll need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you get will be useful in future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Subscribe Form In Header

If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them instead. This speeds the process and you don’t have to anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Subscribe Form In Header

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This ensures that the users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

In this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign in action and where they came from. One way or another the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to essential vital features.

The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.

If you are enrolled in a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you will make.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Commonly Asked Questions (FAQs) AWeber Subscribe Form In Header

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to make the integration smooth.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.

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