ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the ability to promote your store however you would like to.
In writing, this may sound easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter isn’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Subscribe Link
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized to create a fresh style. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running a blog, you are able to change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat. Some email template templates work with RSS feed.
If you decide to use the template, make certain to select one that works with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and is utilized as the basis for future emails.
There is a possibility of locating data like CTA when you change one particular aspect of the design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The solution they can use at least is sending emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish it is possible to use Aweber for more effective outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Subscribe Link
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process so you won’t feel the anxiety. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you must wait for verification by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Subscribe Link
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they come from. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can benefit from the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) AWeber Subscribe Link
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.