ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the option of marketing the store however you would like to.
On paper, it may seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber, Subscriber Activity, Sent Email Not Being Received
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service built upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated appearance. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
When you select the template, make certain to select one that can also work with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis to send out future newsletters.
It’s possible to find information like CTA when you change a particular part in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber, Subscriber Activity, Sent Email Not Being Received
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them instead. It speeds the process and you don’t have to tension. It will accept these types of files when they import:
You have the decision of using an already-generated subject line or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or email, you can receive their advice. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber, Subscriber Activity, Sent Email Not Being Received
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see where they came from. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber, Subscriber Activity, Sent Email Not Being Received
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. If you’re a novice or experienced you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer service?
They can. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.