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aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the power to market the store however you would like to.

In writing, this could appear simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber and how email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Support Phone

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the data through their statistics.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh look. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a catch, though. Some email template templates work with RSS feeds.

When you select a template, be certain to select one that can also work with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s just a way to let users to provide their information.

You can create the heading the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Plus points for including a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within the email itself. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis to send out future newsletters.

It is attainable to discover information such as CTA when you alter one particular aspect of the design. It is possible to try this by testing three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There is no limit on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.

The method they use at the very least is to send emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you get will be useful for future campaigns. Based on the type of campaign they are you could make use of Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Support Phone

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create a list of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them instead. This speeds the process and you won’t feel the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Support Phone

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This will ensure that people are aware of the things they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you send an email. Features like A/B testing won’t be available, but you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. One way or another the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to the most essential features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The best part, customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you make.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Support Phone

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to ensure seamless integration.

Does Aweber have support for customers?

They offer it. Customer support on Aweber is accessible during business hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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