AWeber System Inc AWeber Systems – Chalfont, Pa

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you have the option of marketing the store the way you want to.

It could seem simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

These days, even the static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber System Inc AWeber Systems – Chalfont, Pa

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. As an online platform uses automation to create a simple campaign. After the email is delivered to subscribers, you can view the data through their statistics.

AWeber System Inc AWeber Systems - Chalfont, Pa

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can alter the colors, font, or style. If you are able to code your own template which also works as well.

RSS for Email Templates

If you run blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.

There’s a caveat. Not all email templates work with an RSS feed.

If you decide to use a template, be sure you choose one that works with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop as time passes. Plus points for including a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be utilized as the basis for future email campaigns.

It’s possible to find information like CTA in the event that you change an element or design. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select and mix segments.

The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber System Inc AWeber Systems – Chalfont, Pa

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them instead. This speeds the process and that you don’t experience the stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line , or creating your own. Except when making one, you must wait for verification from the Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber System Inc AWeber Systems – Chalfont, Pa

If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be usable, but you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign and see where they came from. One way or another these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The best part, service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you make.

Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.

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Frequently asked questions (FAQs) AWeber System Inc AWeber Systems – Chalfont, Pa

What is Aweber?

An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to facilitate the integration.

Does Aweber have customer service?

They can. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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