ECommerce and Email Marketing go in tandem. If you own an online store, you have the option of marketing the store in the way you wish to.
In writing, this may seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Systems Chalfont
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product based upon HTML templates. Being an online platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a caveat. Some email template templates are compatible with an RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading the font, style, and color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it can be used to determine the best option for any future emails.
There is a possibility of locating details like CTA when you change an element or design. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are you could make use of Aweber to get better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. AWeber Systems Chalfont
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts via the form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and you won’t feel the anxiety. It will accept these types of files when they import:
You have the option of using a pre-generated subject line or creating your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Systems Chalfont
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part, customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you will create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Systems Chalfont
What exactly is Aweber?
An email-based marketing service is a must for companies and digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber have customer support?
They can. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.