AWeber Systems Inc (AWeber Communications) 1100 East Hector Street Conshohocken, Pa 19428

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’ll have the power to market the store however you would like to.

In writing, this may appear easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.

These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Systems Inc (AWeber Communications) 1100 East Hector Street Conshohocken, Pa 19428

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service built upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the information through their stats.

AWeber Systems Inc (AWeber Communications) 1100 East Hector Street Conshohocken, Pa 19428

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.

RSS for Email Templates

For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers via emails instead of the site.

There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.

If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Plus points for including the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and can be used to determine the best option to send out future newsletters.

There is a possibility of locating data like CTA when you change an element of the design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no restriction regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To separate the data, you’ll need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select and mix segments.

The solution they can use at the very least is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Systems Inc (AWeber Communications) 1100 East Hector Street Conshohocken, Pa 19428

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts via an online form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process so you won’t feel the anxiety. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or creating your own. Except when making one, you have to wait for confirmation by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Systems Inc (AWeber Communications) 1100 East Hector Street Conshohocken, Pa 19428

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In some way or other these features can greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to the most essential features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.

When subscribed to a paid subscription It’s affordable too. Not too much, and you can benefit from the campaign you create.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber Systems Inc (AWeber Communications) 1100 East Hector Street Conshohocken, Pa 19428

What exactly is Aweber?

Aweber is an email marketing platform designed for businesses and digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them require an additional widget or programming to ensure seamless integration.

Does Aweber have customer support?

They offer it. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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