ECommerce and Email Marketing go together. In running your own online shop, you have the option of marketing the store however you would like to.
In writing, this may sound simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Systems Inc (AWeber Communications)
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built in HTML templates. Being a platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading, font, style, and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and will be utilized as the basis for any future emails.
It is attainable to discover data like CTA in the event that you change a particular part in the layout. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Systems Inc (AWeber Communications)
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the information, it’s easy to transfer them instead. It will speed the process and that you don’t experience the tension. It will accept these types of files for import:
You have the option of choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Systems Inc (AWeber Communications)
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. In one way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid plan It’s affordable too. Not too much and you will benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Systems Inc (AWeber Communications)
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.