ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the power to market the store however you would like to.
It may appear simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Systems Inc
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
When you select a template, be sure you choose one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Bonus points for having the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it will be used as the one to send out future newsletters.
It’s possible to find details like CTA in the event that you change a particular part or design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Systems Inc
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds the process and you won’t feel the anxiety. It will accept these types of files for import:
You can choose between using an already-generated subject line or creating your own. If you create one, you need to wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Systems Inc
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and where they come from. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much and you will get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Systems Inc
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. Whether you are a beginner or experienced, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber provide support for customers?
They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.