ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the ability to promote your store however you would like to.
It may appear simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Tags Optimize Press
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated look. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates work with an RSS feed.
So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one does the best job, and is used to determine the best option for future newsletters.
There is a possibility of locating details such as CTA when you alter a particular part or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Tags Optimize Press
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds the process and you won’t feel the stress. They accept these file types when importing:
You can choose between making use of a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Tags Optimize Press
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are available here. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Tags Optimize Press
What exactly is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need an additional widget or programming to facilitate the integration.
Does Aweber have support for customers?
They do. Customer support on Aweber is available during working hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.