AWeber Target Audience

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you have the option of marketing the store the way you want to.

It could appear simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

These days, even the static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Target Audience

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product based on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you are able to view the details through their statistics.

AWeber Target Audience

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.

There’s a caveat. Some email template templates can be used with RSS feed.

When you select a template, be certain to select one that works with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to give their details.

You can design the heading the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Bonus points for having on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it can be utilized as the basis to send out future email campaigns.

There is a possibility of locating data like CTA when you change a particular part or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened, pages visited, link clicks, and so on.

To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you get here can be used for future campaigns. Based on the type of campaign they are you could use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Target Audience

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them instead. This speeds up the process so you won’t feel the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or creating your own. If you create one, you need to wait for confirmation from your Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Target Audience

If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign in action and the source of these data. One way or another, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you have access to vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part, the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid plan It’s affordable too. Not too much and you will get the best out of the campaign you’ll develop.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Commonly asked questions (FAQs) AWeber Target Audience

What exactly is Aweber?

An email-based marketing service is a must for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and more. Some of them require the use of a specific widget or code to facilitate the integration.

Does Aweber provide customer support?

They can. Customer service on Aweber is available during working hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through a form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns work in Aweber?

Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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