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ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the option of marketing the store the way you want to.

It may sound easy, but it isn’t. You engage with customers, go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.

Today, even a static newsletter is not enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber and how email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Team Build

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates may look outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based in HTML templates. Being a platform uses automation to create a simple campaign. After the email is sent to subscribers, you are able to view the details through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.

RSS for Email Templates

For bloggers who have a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers via emails instead of the site.

There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feed.

When you select the template, make sure to find one that is compatible with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They collect data and there are no distractions hindering the registration form. It’s all it takes is to allow subscribers to give their details.

You can design the heading, font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Also, points for incorporating the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content within emails themselves. Imagine live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it will be utilized as the basis for future newsletters.

It is attainable to discover data like CTA when you alter one particular aspect in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.

To divide the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.

The workaround they have at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you get here can be used for future campaigns. Based on the type of campaign they are, you can use Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, and so on. AWeber Team Build

If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process so that you don’t experience the anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Team Build

If you’re new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer service via phone, chat or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign and see where they come from. One way or another these features can significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.

The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you develop.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Most Frequently asked questions (FAQs) AWeber Team Build

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber offer customer support?

They can. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through an online form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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