ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the power to market the store the way you want to.
On paper, it might seem simple, but it’s not. You engage with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Team
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated appearance. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feeds.
When you select the template, make certain to select one that works with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and will be used as the one for any future email campaigns.
It is attainable to discover details such as CTA when you change a particular part or design. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on what they accomplish, you can make use of Aweber to get better outcomes.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Team
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them instead. This speeds the process and you don’t have to stress. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line or creating your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Team
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan It’s affordable too. Not too much but you’ll make the most of the campaign you create.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Team
What is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.