ECommerce and Email Marketing go hand-in-hand. In running an online store, you’ll have the ability to promote your store however you would like to.
In writing, this could sound straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Template Not Responsive
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service built in HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern style. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates can be used with RSS feeds.
When you select a template, be certain to select one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. All it does is allow subscribers to give their details.
You can create the heading, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and is used as the one for future email campaigns.
It is attainable to discover data such as CTA when you alter a particular part of the design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you have to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at the very least is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do you could make use of Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. AWeber Template Not Responsive
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. While you can manually input the information, it’s feasible to upload them. It speeds the process and that you don’t experience the tension. It will accept these types of files for import:
You have the decision of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for verification by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Template Not Responsive
If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you mail an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign in action and where they came from. In some way or other the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you will create.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Template Not Responsive
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.