ECommerce and Email Marketing go together. If you own the online business, you’ll have the option of marketing the store in the way you wish to.
On paper, it might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Template Tutorial
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based on HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern style. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates are compatible with RSS feed.
When you select a template, be sure to find one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be used to determine the best option for any future email campaigns.
It is attainable to discover details such as CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber Template Tutorial
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed up the process so you don’t have to anxiety. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Template Tutorial
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In one way or another these features can assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Template Tutorial
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.