ECommerce and Email Marketing go together. When you manage an online store, you’re given the power to market the store in the way you wish to.
In writing, this may seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Template Unsubscribe Link
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. As a platform uses automation to create a simple campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and is used as the one for future email campaigns.
There is a possibility of locating data such as CTA when you change an element or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Template Unsubscribe Link
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the details, it’s also possible to import them. It speeds up the process so that you don’t experience the anxiety. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Template Unsubscribe Link
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign in action and the source of these data. In one way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to essential vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part is that customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Template Unsubscribe Link
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber have customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.