ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the option of marketing the store however you would like to.
On paper, it may appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Templates Download
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service based in HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates can be used with RSS feed.
When you select a template, be sure to find one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it can be used to determine the best option for future email campaigns.
It is attainable to discover details such as CTA in the event that you change a particular part or design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can use Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Templates Download
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. Although you can manually enter the details, it’s also easy to transfer them. This speeds up the process so you won’t feel the tension. They will accept the following file types when they import:
You have the decision of making use of an already-generated subject line or making your own. Except when making one, you need to wait for verification by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Templates Download
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign in action and where they come from. In some way or other, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no marketing background, their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you’ll make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Templates Download
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. If you’re a novice or veteran you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.