ECommerce and Email Marketing go in tandem. When you manage an online store, you have the power to market the store the way you want to.
On paper, it might seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Templates Free
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern appearance. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates work with an RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be used to determine the best option for future email campaigns.
It’s possible to find details like CTA when you alter a particular part of the design. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The workaround they have at a minimum is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Templates Free
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via an online form. While you can manually input the information, it’s feasible to upload them instead. It will speed up the process , so that you don’t experience the tension. They will accept the following file types for import:
You have the option of making use of a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can receive their advice. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Templates Free
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to essential vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Templates Free
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer support?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.