ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store however you would like to.
On paper, it might appear easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Templates Not Working
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates work with RSS feeds.
If you decide to use the template, make sure you choose one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and will be used to determine the best option for any future email campaigns.
There is a possibility of locating data such as CTA when you alter an element of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Templates Not Working
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. This speeds the process and you don’t have to tension. It will accept these types of files when they import:
You have the decision of choosing a pre-generated subject line or creating your own. If you create one, you have to wait for verification by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Templates Not Working
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they came from. In one way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you will make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) AWeber Templates Not Working
What is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.