ECommerce and Email Marketing go together. When you manage the online business, you have the power to market the store however you would like to.
It could appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Test Account
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any service or product based upon HTML templates. As a platform, it makes use of automation to create a more efficient campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh style. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feeds.
When you select a template, be certain to select one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it is used as the one for any future email campaigns.
It’s possible to find information such as CTA in the event that you change one particular aspect or design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on the type of campaign they are you could utilize Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber Test Account
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process so you don’t have to tension. They will accept the following file types for import:
You can choose between choosing an already-generated subject line or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or email, you can have their help. Every subscription plan can benefit from these services. Email and live chat support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Test Account
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to essential vital features.
The most important selling point is its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to spend on. The best part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you create.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Test Account
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.