ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the option of marketing the store however you would like to.
It might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Test Merge
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to give a modern appearance. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and is utilized as the basis to send out future newsletters.
There is a possibility of locating data such as CTA in the event that you change a particular part or design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, and so on. AWeber Test Merge
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also feasible to upload them. This speeds the process and you won’t feel the anxiety. They accept these file types when they import:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you must wait for verification by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Test Merge
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign in action and where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can make the most of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Test Merge
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.