ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the power to market the store the way you want to.
It may sound simple, but it’s not. Customers interact with you, go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Test Subject Lines
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product that are based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern appearance. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a caveat. Some email template templates can be used with RSS feeds.
When you select the template, make sure to find one that can also work with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and can be utilized as the basis for any future email campaigns.
It is attainable to discover information such as CTA when you alter one particular aspect of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you need go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Test Subject Lines
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. Although you can manually enter the information, it’s feasible to upload them. It speeds the process and that you don’t experience the stress. They will accept the following file types when they import:
You can choose between choosing a pre-generated subject line , or creating your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Test Subject Lines
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see the source of these data. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part, customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Test Subject Lines
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. Whether you are a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to facilitate the integration.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.