ECommerce and Email Marketing go together. If you own the online business, you’ll have the option of marketing the store however you would like to.
In writing, this might seem simple, but it’s not. You engage with customers and go through social media reviewing blog posts and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Testing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service that are based on HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized for an updated style. You can alter the colors and fonts, or even the style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and is used to determine the best option for future newsletters.
It is attainable to discover information like CTA in the event that you change an element of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Depending on what they do, you can make use of Aweber for more effective outcomes.
You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Testing
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process , so you won’t feel the anxiety. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Testing
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features like A/B testing won’t be available, but you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. In one way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Testing
What is Aweber?
Aweber is an email marketing platform designed for businesses and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.