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aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the power to market the store the way you want to.

In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletter is not enough to draw attention. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber and how email marketing works, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Thank You For Confirming

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any item or service that are based in HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern look. You can change the color, font, or style. When you can, coding your own template which also works as well.

RSS to Email Templates

For bloggers who have a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.

There’s a caveat, however. Some email template templates can be used with an RSS feeds.

When you select the template, make sure you choose one that can also work with them. If not, the template can still be used without them.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used here to make the page appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be used to determine the best option to send out future newsletters.

It is attainable to discover information like CTA in the event that you change one particular aspect in the layout. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no limitation in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened, pages visited, link clicks, and so on.

To segment the data, you have to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you gather will be useful in future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Thank You For Confirming

When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create a list of up to 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them. This speeds the process and that you don’t experience the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Thank You For Confirming

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This will ensure that people have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to the most essential features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid subscription it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you make.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber Thank You For Confirming

What is Aweber?

The Aweber platform for email marketing is designed for companies and digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.

Does Aweber offer customer support?

They do. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.

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