ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the ability to promote your store however you would like to.
It could appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Timing Autoresponder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated look. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it can be utilized as the basis for any future email campaigns.
It is attainable to discover details like CTA when you change one particular aspect of the design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The method they use at least is sending emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Timing Autoresponder
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with the form. While you can manually input the data, it is also possible to import them. This speeds up the process so you won’t feel the stress. It will accept these types of files when importing:
You have the option of making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or email, you can get their input. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Timing Autoresponder
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign in action and where they come from. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Timing Autoresponder
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide customer support?
They offer it. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.