ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the power to market the store the way you want to.
In writing, this could appear easy, but it isn’t. You engage with customers, go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber To Elementor Form Zapier
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service built upon HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.
There’s a catch, though. Some email template templates can be used with an RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and is utilized as the basis to send out future newsletters.
It’s possible to find data such as CTA when you alter an element of the design. You can try this by testing three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Depending on what they do you could use Aweber for more effective results.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber To Elementor Form Zapier
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also possible to import them. It will speed up the process , so that you don’t experience the stress. It will accept these types of files when they import:
You can choose between using an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber To Elementor Form Zapier
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much and you will benefit from the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber To Elementor Form Zapier
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber have support for customers?
They can. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through the form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.