ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the ability to promote your store the way you want to.
In writing, this could sound easy, but it isn’t. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber To Mailchimp
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service based on HTML templates. As an online platform uses automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and is utilized as the basis to send out future newsletters.
It is attainable to discover information such as CTA when you change an element of the design. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select to mix and match segments.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, and so on. AWeber To Mailchimp
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. While you can manually input the data, it is also feasible to upload them. This speeds the process and you don’t have to anxiety. They will accept the following file types when importing:
You have the decision of making use of an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber To Mailchimp
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign and see where they came from. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part is that customer service is readily available. For those with no marketing background Their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much, and you can make the most of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber To Mailchimp
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during working hours via phone, chat or email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.