ECommerce and Email Marketing go together. When you manage an online store, you have the power to market the store however you would like to.
It could appear easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber To Send Unique Coupons
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based upon HTML templates. Being an online platform, it makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized for an updated appearance. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat. Not all email templates can be used with an RSS feed.
So when you choose the template, make sure to find one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions taking away from the sign-up form. All it does is allow subscribers to give their details.
You can design the heading and font, style and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Think live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be used as the one for future emails.
It is attainable to discover details like CTA when you change one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Depending on what they do you could use Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber To Send Unique Coupons
When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the details, it’s also easy to transfer them. It speeds the process and that you don’t experience the tension. They accept these file types when importing:
You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber To Send Unique Coupons
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber To Send Unique Coupons
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. Whether you are a beginner or experienced you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is available during working hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.