ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the power to market the store in the way you wish to.
In writing, this could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber To Text
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service built upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated appearance. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and can be used to determine the best option for any future email campaigns.
It is attainable to discover data like CTA when you change an element or design. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber To Text
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them instead. This speeds the process and you won’t feel the stress. They will accept the following file types when importing:
You have the option of using a pre-generated subject line or making your own. In the event of creating one, you must wait for verification by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber To Text
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign and see where they came from. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part is that customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber To Text
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber have support for customers?
They offer it. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.