ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the option of marketing the store the way you want to.
On paper, it may seem easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber To Zapier,
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any item or service built on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and there are no distractions blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and can be used as the one for any future emails.
It is attainable to discover information like CTA when you alter an element of the design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select and mix segments.
The solution they can use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber To Zapier,
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them instead. It will speed up the process , so you don’t have to anxiety. They accept these file types when they import:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or email, you can have their help. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber To Zapier,
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription It’s affordable too. It’s not too expensive and you will benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber To Zapier,
What exactly is Aweber?
Aweber is an email marketing platform designed for businesses or digital marketers. No matter if you’re a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer support?
They can. Customer support on Aweber is available during working hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.