AWeber Tools

aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store the way you want to.

On paper, it may sound easy, but it isn’t. Customers interact with you, go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Tools

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built on HTML templates. As a platform uses automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the information through their stats.

AWeber Tools

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can alter the colors, font, or style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

If you run blogs, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers via emails instead of the website.

There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.

So when you choose a template, be sure to find one that works with them. If it is not, the template will be used without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.

You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Plus points for including the landing page of in an email-marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it can be utilized as the basis for future newsletters.

It is attainable to discover details such as CTA when you alter an element in the layout. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To segment the data, you need to visit your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.

The solution they can use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized for future campaigns. Depending on what they do you could use Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber Tools

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them instead. It will speed up the process so you don’t have to anxiety. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation by the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Tools

If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign and see where they came from. One way or another these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to the most essential features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in a paid subscription it’s priced reasonably. Not too much, and you can benefit from the campaign you develop.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Commonly asked questions (FAQs) AWeber Tools

What exactly is Aweber?

Aweber is an email marketing platform designed for companies as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or code to ensure seamless integration.

Does Aweber offer customer support?

They can. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through a form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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