ECommerce and Email Marketing go together. When you manage the online business, you’ll have the option of marketing the store the way you want to.
On paper, it could sound straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Traffic
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any item or service built on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh style. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Some email template templates are compatible with RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.
You can design the heading the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Plus points for including the landing page of an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it can be used as the one for future email campaigns.
It is attainable to discover information like CTA when you alter a particular part in the layout. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Traffic
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the data, it is also possible to import them. It will speed the process and you won’t feel the tension. They will accept the following file types when they import:
You have the option of using an already-generated subject line or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Traffic
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see where they come from. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those who have no marketing background, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll make the most of the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Traffic
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber have customer support?
They can. The customer service of Aweber is available during working hours via phone, chat or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with a form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.