ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’re given the ability to promote your store in the way you wish to.
In writing, this might appear easy, but it isn’t. You engage with customers and go through social media and blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber, Transparent Optin Form Background
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run a blog, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option to send out future email campaigns.
It is attainable to discover information like CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. AWeber, Transparent Optin Form Background
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the data, it is also possible to import them. This speeds the process and that you don’t experience the stress. They accept these file types for import:
You have the option of making use of an already-generated subject line or making your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber, Transparent Optin Form Background
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear each time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign and see where they come from. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber, Transparent Optin Form Background
What is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.