ECommerce and Email Marketing go together. If you own the online business, you have the option of marketing the store however you would like to.
On paper, it might sound easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Trial Cancel Yet Still Charged
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. Since it is a platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can alter the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with an RSS feed.
So when you choose a template, be certain to select one that can also work with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails is most effective, and will be utilized as the basis for future emails.
It is attainable to discover details like CTA when you change an element in the layout. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you’ll need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Trial Cancel Yet Still Charged
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process , so you won’t feel the stress. They accept these file types when they import:
You can choose between making use of a pre-generated subject line or making your own. If you create one, you have to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Trial Cancel Yet Still Charged
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to vital features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) AWeber Trial Cancel Yet Still Charged
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is accessible during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.