ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store in the way you wish to.
On paper, it may seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Turn Off Confirmed Opt In Integration With Zapier
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates work with RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Consider live results from surveys as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it will be used as the one for any future emails.
It is attainable to discover data such as CTA when you alter a particular part of the design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Turn Off Confirmed Opt In Integration With Zapier
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the information, it’s possible to import them instead. It speeds up the process , so you won’t feel the stress. They will accept the following file types for import:
You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or email, you can get their input. All subscription plans can use these services. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Turn Off Confirmed Opt In Integration With Zapier
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign and see where they come from. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to the most essential features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Turn Off Confirmed Opt In Integration With Zapier
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. Whether you are a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer service?
They do. Customer service on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.