ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the option of marketing the store the way you want to.
It might seem simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Turn Off Follow Up Series
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product based in HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates are compatible with an RSS feed.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and can be used to determine the best option for future emails.
It’s possible to find information like CTA when you alter one particular aspect in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect will be useful in future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Turn Off Follow Up Series
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the information, it’s easy to transfer them instead. It will speed up the process so that you don’t experience the anxiety. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Turn Off Follow Up Series
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign and see where they came from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you will make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Turn Off Follow Up Series
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.