AWeber Tutor

aweber-review

ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the option of marketing the store in the way you wish to.

In writing, this might appear straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Tutor

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service based in HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to recipients, you can look at the data through their statistics.

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh look. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.

RSS for Email Templates

If you run a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a caveat, however. Not all email templates can be used with an RSS feed.

So when you choose a template, be sure to find one that can also work with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow users to provide their information.

You can create the heading and font, style and color. Photos can also be used here to make the page look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Bonus points for having the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content within an email. Imagine live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be used to determine the best option to send out future emails.

There is a possibility of locating data such as CTA when you change one particular aspect in the layout. You can try this by testing three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit in how the tests could go, giving freedom on the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose and mix segments.

The solution they can use at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective results.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Tutor

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create lists of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them instead. It will speed up the process , so you don’t have to tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation by your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone, live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Tutor

If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they came from. One way or another, these additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to the most essential features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover the basics.

When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you develop.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Commonly Asked Questions (FAQs) AWeber Tutor

What exactly is Aweber?

An email-based marketing service is a must that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or veteran, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or programming to facilitate the integration.

Does Aweber offer support for customers?

They do. Customer service on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using the form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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