ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store the way you want to.
It may sound simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Tutorial How To Use AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any item or service built upon HTML templates. As a platform that makes use of automation to create a simple campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Not all email templates can be used with RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part does the best job, and will be utilized as the basis to send out future email campaigns.
It’s possible to find information like CTA in the event that you change an element in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, and so on.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on what they accomplish, you can use Aweber for better results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. AWeber Tutorial How To Use AWeber
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the information, it’s possible to import them instead. It will speed up the process so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Tutorial How To Use AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat or email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you will develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) AWeber Tutorial How To Use AWeber
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Some of them require an additional widget or coding to facilitate the integration.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.