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ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the ability to promote your store however you would like to.

It might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.

Nowadays, even a static newsletter isn’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber, how email marketing works, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Tutorial Youtube

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service built upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.

AWeber Tutorial Youtube

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern look. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the website.

There’s a caveat. Some email template templates can be used with an RSS feeds.

If you decide to use a template, be certain to select one that works with them. If it is not, the template will still work without them.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to give their details.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Bonus points for having a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it is used as the one for future emails.

It’s possible to find information such as CTA when you change a particular part or design. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.

To separate the data, you need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.

The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could make use of Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Tutorial Youtube

When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds the process and you won’t feel the stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use them. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Tutorial Youtube

If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via phone, chat, or via email.

Free Plan

With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be usable, but you can start your marketing from here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign and see where they came from. In one way or another the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to essential vital features.

The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand the basics.

If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive but you’ll benefit from the campaign you will develop.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Frequently asked questions (FAQs) AWeber Tutorial Youtube

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber offer customer support?

They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using the form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.

What are the campaigns that work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.

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