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aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you have the option of marketing the store however you would like to.

On paper, it might sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.

Today, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Twitter

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is sent to recipients, you can look at the details through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern look. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

If you run a blog, you are able to transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This gives instant notifications to subscribers via email instead of going to the site.

There’s a caveat, however. There aren’t all templates for email that work with RSS feed.

When you select a template, be sure to find one that works with them. If not, the template can still work without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading the font, style, and color. Images can be utilized to create a page that will look professional to potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Plus points for including on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and will be utilized as the basis for future email campaigns.

It’s possible to find data such as CTA when you change one particular aspect or design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose the segments and then mix them.

The method they use at least is sending emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The data you collect will be useful in future campaigns. Depending on what they do it is possible to use Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Twitter

If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create a list of up to 10 contacts via an online form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or creating your own. Except when making one, you need to wait for verification by the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Twitter

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to vital features.

The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover that.

When subscribed to an paid plan it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you’ll create.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Twitter

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.

Does Aweber offer customer service?

They do. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with a form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.

How do campaigns function in Aweber?

Campaigns in Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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