AWeber Unauthorized Image Upload

aweber-review

ECommerce and Email Marketing go together. In running an online store, you’ll have the power to market the store the way you want to.

It may seem straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletter is not enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Unauthorized Image Upload

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. As an online platform uses automation to create a simple campaign. After the email is sent to the recipients, you can look at the details through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized for an updated style. You can change the color, font, or style. When you can, coding your own template this is also possible.

RSS feed to Email Templates

If you run a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.

There’s a caveat, however. Some email template templates are compatible with RSS feed.

If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Also, points for incorporating on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

It includes the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it will be used as the one to send out future newsletters.

It’s possible to find information like CTA in the event that you change a particular part of the design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.

There is no limit in how the tests could go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, and so on.

To segment the data, you have to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select and mix segments.

The solution they can use at least is sending emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you get will be useful in future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber Unauthorized Image Upload

If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the details, it’s also feasible to upload them. It speeds the process and you don’t have to tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Unauthorized Image Upload

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This ensures that the users have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or via email.

Free Plan

With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear each time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they came from. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to essential vital features.

The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand this.

When subscribed to an paid plan It’s affordable too. Not too much but you’ll benefit from the campaign you create.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Unauthorized Image Upload

What is Aweber?

An email-based marketing service is a must designed for companies or digital marketers. If you’re a novice or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to ensure seamless integration.

Does Aweber have customer service?

They offer it. Customer service on Aweber is available during business hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through the form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.

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