ECommerce and Email Marketing go together. When you manage the online business, you’ll have the option of marketing the store the way you want to.
On paper, it might appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Unsubscribe
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates work with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow users to provide their information.
You can create the heading the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will must work on as time passes. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and is used to determine the best option to send out future newsletters.
There is a possibility of locating information like CTA when you change one particular aspect or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Unsubscribe
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process so that you don’t experience the anxiety. It will accept these types of files for import:
You can choose between using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Unsubscribe
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign in action and where they come from. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Unsubscribe
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts through the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.