ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the option of marketing the store in the way you wish to.
In writing, this could seem easy, but it isn’t. Customers interact with you and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Update Custom Field For Subscriber Api
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh appearance. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
So when you choose a template, be certain to select one that can also work with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis to send out future email campaigns.
It is attainable to discover information like CTA when you change one particular aspect in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do it is possible to use Aweber for more effective results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Update Custom Field For Subscriber Api
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process so that you don’t experience the tension. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Update Custom Field For Subscriber Api
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign and see the source of these data. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you make.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Update Custom Field For Subscriber Api
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies and digital marketers. No matter if you’re a beginner or veteran, you can make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during working hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.