ECommerce and Email Marketing go together. In running an online store, you’re given the option of marketing the store however you would like to.
In writing, this could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Update Subscriber Info
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any product or service built on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is sent to subscribers, you can view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh look. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
If you run blogs, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
When you select the template, make sure you choose one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Think live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and is used to determine the best option to send out future emails.
There is a possibility of locating data like CTA in the event that you change an element of the design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Depending on what they do, you can use Aweber for better results.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, etc. AWeber Update Subscriber Info
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build lists of up to 10 contacts with an online form. Although you can manually enter the information, it’s possible to import them. It speeds the process and that you don’t experience the stress. They will accept the following file types when they import:
You can choose between choosing a pre-generated subject line or creating your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Update Subscriber Info
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to the most essential features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you make.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Update Subscriber Info
What is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. If you’re a novice or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber offer customer support?
They do. Customer service on Aweber is available during working hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.